Profit strategy for service businesses

Find the profit hiding in your service business.

Busy schedule, thin profit, and no clear read on why. I’m Masrur Huq. I look at your pricing, costs, offers and customers, show you where the money is leaking, and tell you what to fix first.

Free. Your report arrives by email. Prefer to talk first? Book a free 15-minute call

Masrur Huq, profit strategist and coach
Profit strategist and coachYou work with me directly.
First customer to about $10MThe range I work with.
Helped build TRUiC’s education centerFor people starting a small business.
Sound familiar?

The work is there.
The numbers are a mystery.

These are the things owners tell me before we start. Each one traces back to a figure you can see.

I’m busy all week and the money still falls short of the effort.Profit
I’m not sure my prices are right, and I’m afraid to raise them.Profit
Half my week goes to free estimates and chasing payments.Profit
I have the skill. I don’t have a business that pays yet.Launch
I don’t know which customers and services actually make money.Profit
If I wanted to sell, I couldn’t say what a buyer would pay.Exit

When the economics are visible, these stop being worries and become a short list of fixes.

Start here

Where are you right now?

Pick the one that sounds like you. Each begins with something free.

Launch

I’m starting, or I just started.

Most service businesses are built logo first and numbers last. The 12 steps reverse that order, so every decision rests on what the business has to earn.

One client’s resultA fencing contractor I coached went from about $5K to $10K a month in profit in 90 days. Not a promise.

See the 12 steps

Free checklist, and a free Fit Call if you want to talk it through.

Profit

My business brings in revenue, but not enough profit.

Profit hides in twelve places: pricing, costs, offers, the customers you already serve. The free simulator lets you enter your own numbers and see what a small change in each could do to your bottom line.

Modeled exampleOn a $1M business with a 50% gross margin and a 10% net margin, a 2% improvement in each of the twelve areas takes annual profit from $100,000 to about $250,000.

Find where more profit may be hiding

Free simulator, then a free 15-minute call where I coach you through the results.

Exit

I’m thinking about a sale, or about stepping back someday.

Buyers price a business on eleven things, and most owners learn what they are in the middle of a sale. See the three a buyer would mark down first, while there is time to fix them.

One practice’s resultMy family’s dental practice sold for 81% over its first valuation, through COVID. It took four years because I did not have this system yet.

See what a buyer would mark down

Free check, and a free Exit Fit Call.

Not sure which fits? Tell me where you are and I’ll point you to it. Contact me

How it works

What happens after you click.

1

Start with something free

A checklist, a simulator or a buyer check. You get your own numbers back by email.

2

Talk it through with me

A short free call. I coach you through what the numbers mean: what to do, how to do it and when.

3

Decide what comes next

Work on it yourself, in a group, or with me one to one. Or do nothing and keep what you learned.

The penny test

$1,000,000 today, or a penny doubled every day for 30 days?

Take the penny. On day 28 it passes a million dollars, and on day 30 it is worth $5,368,709.12. Day 10, at $5.12, gives no hint of that. Profit compounds the same way: one improvement feels like nothing, and twelve of them kept in place add up.

Day 30 alone is worth more than the first 29 days combined. An illustration of compounding, not a forecast of your results.

A penny doubled every day for 30 days is worth $5,368,709.12 on day 30.

How we can work together

Choose the pace that suits you.

Learn on your own, learn beside other owners, or work with me directly.

Learn on your own

The Online Academy: financial training, a Virtual MBA, and every business spreadsheet and financial model, at whatever pace your week allows.

See the courses →

Learn in a group

JumpStart 12: twelve weeks, one profit lever a week, with live group coaching and workbooks, beside owners who share your goal.

How it works →

Work with me

Weekly one-to-one coaching on your numbers. We sharpen your marketing, tighten your sales process and strengthen your position in the market.

How it works →

See your numbers first

The free Profit Simulator. Enter your own numbers, move the twelve levers a little, and see what it does to your bottom line.

Try it free →
Online Academy

Train at your own pace.

Self-guided courses you can start tonight and finish when it suits you, with lifetime access to the financial training.

Management

Small Business Financial Training

  • 8 lessons
  • Lifetime access
  • 6 to 8 weeks
Business training

Virtual MBA

  • 52 lessons
  • Learn at your pace
  • 52 weeks, non-accredited
Best value

Financial Training with Virtual MBA

  • 72 lessons, with bonus JumpStart 12
  • Every spreadsheet and model included
  • 6 to 72 weeks

See how to enroll

Masrur Huq
Meet your coach

Masrur Huq

Profit strategist

I help people build a service business in the right order, and I help owners find the money already inside the business they run.

Most businesses carry more margin than their owners realize. It sits in pricing, in offers, in the customers you already serve and in what it costs to deliver the work. I work through twelve levers that change how a business earns and keeps money, so the profit that results lasts and the business keeps its value when you are not in the room.

  • I helped build the education center at TRUiC for people starting a small business.
  • I work with service businesses from a first customer up to about $10M a year.
  • My family’s dental practice sold for 81% over its first valuation, through COVID.
Free book

Profit Discipline, by Masrur Huq

A step-by-step roadmap to greater profitability, free to download.

  • Find new revenue without new ad spend
  • Convert more prospects into customers
  • Simple methods to increase your margins

Get the free book

Instant download. Unsubscribe any time.

Profit Discipline by Masrur Huq, book cover
Questions

Before you start.

Who is this for?

Service businesses: trades, bookkeepers, agencies, coaches and similar, from a first customer up to about $10M a year. If you sell your time or your expertise and want more of what you earn to stay with you, this is for you.

Is the simulator really free?

Yes. You enter your revenue and margins and it emails you a report. The call afterward is optional.

What does the simulator tell me?

You enter your own numbers and see how a small change in each of twelve profit levers could move your bottom line. It is an estimate built from what you enter, and it is labeled that way. Then I coach you through it, so you know what to do, how to do it and when.

Do I have to talk to anyone?

No. The checklist, the simulator and the buyer check all work on their own. The calls are there when you want help reading the results.

What happens to my numbers?

They build your report, and I follow up with you by email. You can unsubscribe at any time.

Do you promise results?

No. I cannot promise income, profit or a sale price. Every estimate is labeled as modeled, and the examples on this page are one client’s or one practice’s results.

Start with the part that is free.

Every path begins with a checklist, a simulator or a check. You decide what comes after.


© 2026 Mahdiya Advisory LLC. All rights reserved.

Educational content. The information on this website and in the resources available for download is not professional advice and is not a substitute for advice from a professional who knows the facts of your situation. Profit Discipline is not a law firm, CPA firm or financial adviser. Examples marked modeled are estimates built from the numbers shown. The penny example is an illustration of compounding. No specific income, profit or sale price is promised.