01
Cut Costs
Reduce unnecessary expenses and improve efficiency. The fastest dollar you will ever find.
Profit is the domino that knocks over every other domino.
Twelve areas move a business's profit more than anything else. Pull them together and you install an operating system for profit, the way to build a high-profit asset instead of just a high-revenue business.
Small moves, compounded
You don't need a breakthrough in any single lever. A 2% improvement across all twelve compounds. For a $1M business with a 50% gross margin and a 10% net margin, a 2% improvement in each of the twelve areas lifts annual profit from $100,000 to…
$100,000
→
$250,092
More than double the profit. Modeled with the Profit Acceleration Simulator. An illustration, not a forecast.
Twelve levers. One profit engine.
Each lever is a place profit hides. Most owners have never audited more than two or three of them.
02
Market Domination Position
Stand out from the competition and become the obvious choice for your ideal customer.
03
Compelling Offer
Craft offers that resonate so strongly the buying decision gets easy.
04
Increase Prices
Maximize profitability by strategically adjusting your pricing structure.
05
Upsell & Cross-sell
Add relevant, complementary offers to raise the value of every customer.
06
Bundling
Package products and services to increase perceived value and encourage larger purchases.
07
Downsell
Keep price-sensitive buyers with a lower-priced alternative instead of losing the sale.
08
Additional Products & Services
Solve more problems for existing customers and expand their lifetime value.
09
Drip Campaign
Nurture leads with consistent communication so you stay top of mind when they are ready to buy.
10
Alliances & Joint Ventures
Partner with other businesses to reach a warm new audience you could not reach alone.
11
More Leads
Consistently generate a reliable flow of qualified leads.
12
Digital Marketing
Leverage online channels to scale visibility and reach.
The math is quietly ruthless.
100%
A 10% margin can double with one move.
Cut expenses by about 11% on a 10% net margin and profit doubles. No new salesperson, no extra advertising, nothing added to the top line. Cost is the lever almost nobody pulls first, and usually the one sitting closest to hand.
33%
A 10% price rise can lift profit by a third.
Raise a $100 product with $70 of cost by 10%, and profit per unit jumps from $30 to $40. That is a 33% gain. You could lose a quarter of your customers and still break even, and the ones who leave are usually the least profitable anyway.
10×
Every $100 cut is worth $1,000 you never chase.
Roughly 90% of businesses run near a 10% net margin. At that margin, every $100 you cut from costs delivers the same profit as $1,000 of new revenue, revenue you never have to go and win.
You have seen the levers. Now pull them.
Knowing the twelve is the easy part. Installing them in your business is where the profit is. Choose the level of support that fits where you are.
Learn
The Online Academy
Master the principles at your own pace.
Full access to our Academy premium content plus your Virtual MBA* program, alongside your Small Business Financial Training.
- Every business spreadsheet and financial model
- E-classes and internet marketing videos
- Proven sales letters and profitable headlines
- Marketing strategy library, articles and tips
- Lifetime access to the Financial Training
Self-guided. Start today.
Implement
Jumpstart 12 Group Coaching
One profit lever per week, with a room beside you.
A 12-week guided implementation. Each week you work one lever, supported by live group coaching, workbooks, and the Jumpstart 12 Academy.
- Weekly live group coaching calls
- A workbook for each of the 12 levers
- Structured week-by-week implementation
- Includes the Financial Training Membership
- Includes the Virtual MBA while you are active
Guided. 12-week cohort.
Accelerate
1-on-1 Coaching with Masrur
The highest-leverage way to pull these levers, on your numbers.
Private coaching that puts the system to work in your business directly. Weekly one-on-one work that goes well beyond your hour with Masrur.
- Weekly private coaching with Masrur
- Built around your actual numbers
- Business Academy, your Virtual MBA, included
- Financial Academy included
- Both stay free while you are a client
Begins with a 45-minute fit assessment.
Not sure where to start? A free assessment call maps the twelve levers to your real numbers.
Academy billing: After one year, the Business Academy renews at $497 per year thereafter. You keep lifetime access to the Small Business Financial Training. This package includes one year of access to the Financial Training and Virtual MBA, with the option to renew the Virtual MBA at the end of the year.
*The Virtual MBA is not accredited and no diploma is given. A Certificate of Completion only.
Profit DisciplineInvest in yourself